Advertising

Advertising for Undergarments (1890s-1920s)

By amywang on June 23, 2017

The time around the turn of the 20th century was filled with cultural, social, and technological change. During this period, new technology directed production to large-scale manufacturing. Seeking to self promote, manufacturers branded their products, naturally leading to a need for sales promot...

The Golden Age of Jell-O

By Christina Wang on June 21, 2017

“Jell-O, America’s favorite dessert.” As famously advertised in Ladies’ Home Journal and other women’s magazines as early as 1902, Jell-O was a household favorite in the United States for almost a century. Today, Jell-O is most widely known as a childhood dessert or an alcoholic concoction;...

Advertising the 19th Century Detachable Collar

By Maria Dorfman on January 3, 2017

A distinguishing characteristic of menswear in the ~1860’s-1920’s was the detachable collar. Collars were naturally more susceptible to dirt and deformation that the rest of the shirt. Detachable collars allowed men to achieve the appearance of neatness and cleanliness, while reducing...

What’s Happening at MGHL: Arrow Collar & Bishop Family Collections

By Andrea Degener on July 20, 2016

Two new MGHL collections are processed and ready for use. The Arrow Collar Collection and Bishop Family Collection can be browsed through online finding aids or by making an appointment to view the collections. The Arrow Collar Collection was donated by Washington University alum Michael Murphy. ...

Jazz Age Illustration Exhibit

By Andrea Degener on January 20, 2016

A new exhibit has been installed in the Ginkgo Room at Olin Library featuring illustrations from the Jazz Age. The reproductions on display feature illustrators John Held Jr., Henry Raleigh, Nell Brinkley, Georges Lepape, and Władysław Teodor “W.T.” Benda and others. The illustrations...

Traveling with Al Parker

By Andrea Degener on December 29, 2015

As the holiday season winds down, we are all reminded of how stressful travel can be. Looking at the bygone days of airline travel is a way to reminisce of a simpler time. Remember when families always traveled with a smile and well behaved children? Remember when people would wear their nicest c...

The Henry Raleigh Collection is now available for use!

By Alexis Peregoy on November 30, 2015

We are excited the announce that the Henry Raleigh Collection finding aid is now available online! Henry Raleigh was an American Illustrator, mostly active between 1910-1940. Known as the Gatsby Era Story Illustrator (Chris Raleigh), Henry created story illustrations for many well-known authors, ...

Smile! It’s National Dental Hygiene Month

By MGHL Staff on October 8, 2014

You will want to show everyone your pearly whites during the month since it’s National Dental Hygiene Month.  In honor of the occasion, Modern Graphic History Library presents dental-related vintage illustrated advertisements. Colgate advertisement by unknown artist, from Saturday Evening P...

His Impact Won’t Fade Away : A Look at C. Coles Phillips

By MGHL Staff on October 2, 2014

Artist and illustrator C. Coles Phillips would have been 134 years old this October.  He is best known for his “Fade Away Girl” illustrations. ad for Oneida silverware by C. Coles Phillips, 1911 These women would wear clothes the same color as the image background, causing them to ...

Take a Trip to the United Kingdom

By MGHL Staff on September 25, 2014

After last week’s referendum, it turns out that the United Kingdom will indeed stay united … at least for the time being.  Take an illustrated trip with Modern Graphic History Library to jolly ol’ England and the rest of the UK. by Robert Andrew Parker, date unknown You will wan...