Smile! It’s National Dental Hygiene Month

You will want to show everyone your pearly whites during the month since it’s National Dental Hygiene Month.  In honor of the occasion, Modern Graphic History Library presents dental-related vintage illustrated advertisements.

mghl_dental

Colgate advertisement by unknown artist, from Saturday Evening Post, September 7, 1918

You will want to have the whitest teeth possible.  Otherwise, with dull-looking teeth, you might look older, and being told you look older could have unfortunate consequences…

mghl_dental 2

Illhouse_sep_19350420_unk

Dr. West’s advertisement by unknown artist, from Saturday Evening Post, April 20, 1935

Plus you never know who you might meet… and you wouldn’t want anything but the brightest teeth.

mghl_dental 3

Ipana advertisement by unknown artist, from Collier’s, May 15, 1948

Remember, it’s your social duty to have a wholesome mouth.

mghl_dental 4

Colgate advertisement by unknown artist, from Ladies’ Home Journal, December 1915

Plus, by following proper dental hygiene, you can now brag to everyone about your teeth.

mghl_dental 5

Colgate advertisement by Norman Rockwell, McCall’s, September 1957

Remember proper dental care isn’t just about choosing the best toothpaste…

mghl_dental 6

Colgate advertisement by unknown artist, from Saturday Evening Post, October 12, 1917

It’s also about finding the proper toothbrush …

mghl_dental 7

Magazine_unk_mccall_193004_0901Tek advertisement by unknown artist, McCall’s, April 1930

And remembering to exercise your teeth throughout the day.

mghl_dental 8

Grape Nuts advertisement by unknown artist, McCall’s, June 1930

So remember to take care of your teeth this October in honor of National Dental Hygiene Month…because everyone should have a great smile.

mghl_dental 9

Pro-Phy-Lac-Tic Brush advertisement by Frances Tipton Hunter, McCall’s, October 1930

Credits

The Frances Tipton Hunter image and the advertisements for Tek, Grape Nuts, and Colgate (“social duty”) are from the Periodical Collection.

All other images are from the Walt Reed Illustration Archive.

About the author

Andrea Degener is the Visual Materials Processing Archivist in the department of Special Collections at Washington University Libraries.