Are you still looking for a terrific gift for that graduate you know?
What about a gift that is …
- as swift-moving as a magician
- as slim as a showgirl
- as beautiful as a dancer
- as sleek as a drinking straw
- and goes the distance like a runner
Then you want a Waterman’s Pen!
Ad from the Saturday Evening Post, June 1, 1946.
These pens’ hand-ground golden points are guaranteed for 100 years. The guarantee is even inscribed directly on the point. These points won’t warp, shrink, or twist. Your graduate’s writing will have character and personality once these pens are used.
Ad from Saturday Evening Post, May 18, 1940.
Many pens range from $3 – $19.95, and often have matching pencils for $4 – $7 more. Plus, you have eight colors of ink to choose from, that only cost 10¢ a bottle, so you can get multiple colors. Since the ink isn’t diluted, your graduate will get 6,500 extra words per filling than from other pens. That’s one-third of a mile (which your graduates can test for themselves, to keep their measurement skills up-to-date.)
Ad from the Saturday Evening Post April 20, 1946.
These advertisement illustrations were created by R. John Holmgren, and ran in the Saturday Evening Post throughout the 1940s. The “sleek…slim…trim” series ran in 1946. His illustrations, which often featured shapely, young women, were known for capturing the modern attitudes and manners of youth.
Ad from the Saturday Evening Post, September 21, 1946.
Holmgren began his illustration career in 1925. He became president of the Society of Illustrators from 1941-1944. He illustrated many advertisements, including those for Sanka Coffee, Chevelet, and Ford.
Ad from the Saturday Evening Post, February 23, 1946.
So don’t delay…hop on your motorbike and get this “aristocrat of pendom” for your graduate. Because no matter what career your graduate chooses: a magician, a tennis player, a Scottish dancer, or ends up joining the circus to fly on the trapeze, he or she will still need a pen (with matching pencil, of course.)
These advertisements are part of Modern Graphic History Library’s Charles Craver Collection.