Your Brain on Movies

  • October 8, 2015 • 4:30 PM – 6:30 PM
  • Olin Library Ginkgo Room

JeffZacksSmallerSz“One of the striking things about understanding movies is that you come into the theater with the brain that you evolved over three-and-a-half billion years to understand the real world and, for the most part, your brain just treats what it’s seeing on the screen as if it were real. Our brains didn’t evolve to watch movies. Movies evolved to take advantage of the brains we have.”

So observes neuroscientist Jeffrey Zacks, a professor of psychology and radiology at Washington University. On Thursday, October 8, at 4:30 p.m. in Olin Library’s Ginkgo Reading Room, Zacks will discuss his recent book, Flicker: Your Brain on Movies.

Pairing current cognitive research with the history of cinema, Zacks takes a scientific look at how the brain engages with images on the big screen. His book is available for purchase at Washington University’s Campus Store, located on the main level of Mallinckrodt Center.

To read an article and view a video about Zacks and his book, click here.

A reception will follow the discussion. The event is free and open to the public. If you have questions, contact Joy Lowery at or 314-935-5418.