Message-ID: <Pine.SOL.3.91.960607102718.7059J-100000@fox.ksu.ksu.edu> Date: Fri, 7 Jun 1996 10:31:25 -0500 From: kerry miller <mailto:astingsh@KSU.KSU.EDU> Subject: Re: ARE STAKEHOLDERS/COMMUNITIES ALWAYS RIGHT To: Multiple recipients of list DEVEL-L <mailto:DEVEL-L@AMERICAN.EDU>
On Fri, 7 Jun 1996, Michael Patterson wrote:> People make emotional
> decisions, not rational decisions. THere is no better sales tool
> than success stories, stories of how people just like you got what
> they wanted by following a certain path.
>
Thus the first step is to persuade them that _your_ criteria of who is 'just like them' (I _hope_ that's what you meant to write!) are adequate...
kerry mailto:astingsh@ksu.ksu.edu