focus group evaluations

Jeffrey Hopkins (mailto:jhopkins@POSTBOX.ACS.OHIO-STATE.EDU)
Tue, 4 Jun 1996 14:54:28 GMT

Message-ID:  <jhopkins.10.31B44E24@postbox.acs.ohio-state.edu>
Date:         Tue, 4 Jun 1996 14:54:28 GMT
From: Jeffrey Hopkins <mailto:jhopkins@POSTBOX.ACS.OHIO-STATE.EDU>
Subject:      focus group evaluations
To: Multiple recipients of list DEVEL-L <mailto:DEVEL-L@AMERICAN.EDU>

I will soon be evaluating a rural adult education program in Guatemala for a
US NGO.  Anybody have any experience in using the focus group technique in a
rural setting in Latin America?  I'm wondering if this technique, which I have
used many times in the U.S. to evaluate participatory environmental projects,
is applicable.  Basically, my concern is whether the focus group dynamic
of equal sharing of conflicting opinions and ideas, where the idea is not to
get everybody to agree, is likely to be pulled off in a tight-knit setting
where consensus may be the objective of campesino groups.   Other alternatives
are the individual interview and the case study, but my experience is
that the results of these are not as interesting as the focus group (but
my experience is mainly U.S. based).

Jeff Hopkins Ohio State University